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    Alessandro Boaretto

    Multidisciplinary Creative Lead

./About me./


A multidisciplinary Creative Lead with nearly 20 years of experience working in fast-paced environments across Italy, Switzerland, and, for the past decade, the UK. 

It is my belief that leaders should have hands-on experience with product development as this allows for better management of workloads, production, costs, and expectations. That is why, in addition to a deep knowledge in graphic (both print and digital) and web design, I have been developing video production skills (from shooting to editing, from storyboarding to motion graphics). Since March 2021, I am also a certified UX Designer.

I consider myself a well-rounded professional, able to confidently navigate various design fields and lead cross-functional teams to deliver high-quality projects that meet customers and clients' needs.

I'm a huge basketball fan and enjoy spending as much of my free time as possible outdoors. Building things, especially with wood, is another passion of mine. I also enjoy talking about movies, particularly the behind-the-scenes aspect.

Please find examples of my work in the portfolio section below.


./Video Production

From scripting & storyboarding, to shooting & editing, delivering videos that inform and grab audience's attention.

./Web & App Design

From UX & UI to HTML and CSS coding, building a striking site, making your content available to everyone, everywhere.

./Graphic Design

From print to digital, creating visually appealing and memorable artworks while maintaining a strong brand consistency.

./Events

From venue branding to gadgeting, making your experience unique and memorable.

./Branding

From messaging to strategy, from visuals to tone, making sure the personality traits of a company is shared and understood by everyone.

./Project management

From processes to implementation, working collaboratively to deliver the best products.

./Portfolio./


A few examples of my work are listed below. Feel free to  contact me for more information.

PRI 10y anniversary and Blueprint

Dedicated visual identities, videos and microsites.

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PRI 10y anniversary and Blueprint

Development of dedicated visual identities and creation of videos and microsites.

BrandingVideoUICodingEvents

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PRI Academy

Visual identity and brand refresh

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PRI Academy

Visual identity and brand refresh across various channels and platforms.

BrandingMarketingVideoUXUI

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Fly UX

Full UX process, from esearch to prototypes

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Fly UX case study - online booking

Carried out a complete UX cycle, from user research to prototypes & wireframes.

UXUIResearchPrototyping

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UV4TAN

Design of catalogues, brochures, Points of Sales, rollups

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UV4TAN - Tanning & Beauty products

Design of catalogues, brochures, Points of Sales, rollups and digital marketing.

BrandingMarketingAmbient

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PRI in Person 2022

Visual identity, venue branding, marketing and videos

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PRI in Person 2022

Creation of visual identity, venue branding, videos and marketing activities for the world's biggest responsible investment conference.

BrandingVideoMarketingEvents

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TComms Swiss

Guerrilla marketing actions for Orange, Mercedes, Camel, and more.

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TComms Swiss

Concept creation and management of guerrilla marketing actions for Orange, Mercedes, Camel, and more.

BrandingSketchingMarketingEvents

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Global sustainable initiatives

Development of brand and visual identities.

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Global sustainable initiatives

Development of visual identities for various global sustainable initiatives.

BrandingMarketingVideoUI

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Principles for Responsible Investment

Brand and asset management

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Principles for Responsible Investment

Creation of a centralised assets system, brand guidelines, templates and Design Bible.

Asset ManagementBranding

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Principles for Responsible Investment

New production processes

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Principles for Responsible Investment

Implemented new processes to streamline our internal production and promotion.

Project ManagementBrandingVideo

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Other PRI projects

Videos, Reports, Infographics, digital campaigns

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Other PRI projects

Design of reports, books, infographics, videos, jerseys and more.

BrandinginfographicsVideoMarketing

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